About Us

Professional haircare, haircolor and hair styling products have been a long-standing staple for innovation and prestige in the haircare industry. Redken’s research and innovation team is responsible for developing breakthrough hair products with innovative systems, like Smart Haircare, and do so with our clients top of mind. If you want to maintain the integrity of your hair after a haircolor service, are looking for a custom routine for color-treated hair, or are searching for a styling product to do exactly what it says it’s going to do, you should be choosing Redken professional hair products.

Innersense Organic Beauty is a love story between two seasoned beauty professionals who share a passion for health, hair, beauty and the planet. Greg and Joanne Starkman are pioneers who founded the brand in 2005 when they realized the need for clean, pure, organic and non-toxic professional quality hair care products. They trusted their innersense, sourcing the highest quality and Certified Organic ingredients, in the purest, most concentrated form, to create a complete, award-winning line of safe, sustainable and cruelty free personal care products.

The ongoing result is salon performance formulas that hydrate, nourish and revitalize all hair types. The original love story that began between two people has grown into an entire community full of love – love for the planet, people and clean, pure, beautiful hair. Join us, and fall in love with your hair again! Innersense Organic Beauty is a worldwide leader in the clean beauty movement and is sold globally online, in salons, clean beauty retailers and luxury retailers.

hey there, we’re amika. a friend to hair, hairstylists, to her, him, you & them. the name amika means friend in the language Esperanto & is a symbol of our belief in the power of community and the beauty of diversity. straight out of Brooklyn, where creativity and culture are a way of life. we’re a collective of creatives, hairstylists, chemists, and product junkies that like to bend the rules. this leads to some pretty radical thinking from our packaging, to our company values, and the products we make. the result is a culture of inclusion, positivity and fun. 

We Stand For:

*all hair is welcome. 10 collections for every hair concern –no matter ethnicity, age or gender 

*always cruelty-free we have never & will never conduct animal testing 

*going greener reducing waste + switching bottles to 90% PCR 

*cleaner ingredients always without sulfates, parabens, aluminum starch, phthalates + DEA 

BAXTER OF CALIFORNIA WAS CREATED TO DEFY THE EXPECTED.

Our thoughtfully curated collection of superior hair, skin, and shave essentials are designed to unleash what makes you, you. You’ve got your own story, your own signature statement. We offer a curated collection of grooming must-haves to free your best self and fuel your next level.

Our superior assortment of hair, skin and shaving essentials gets the job done in the simplest, most powerful way possible. Since 1965, our top-notch products have proven that premium doesn’t have to be pretentious. Performance is everything so every formula is tried and tested at the award-winning Baxter Finley Barber + Shop in Los Angeles.

Baxter of California. Grooming to Live Life True Since 1965.

Like every good story, this one starts in an alley. With two men in love with barbering. Sotted in style. And drowning under the influences of rock ‘n roll, kustom culture and the working class ethic of Rotterdam.

Men on a mission
Leen and Bertus wanted to cut every man the perfect hairstyle, proper porkchop. And to provide a haven. A barbershop. A place men could trust the products and enjoy the company. Those classic styles and hot-towel shaves are still around. And the traditions that created them have kickstarted a bit of a riot.

Flash forward
Cut to the present day. Leen and Bertus have their name on a school, spreading the greasy gospel to people who need to perfect their craft. And they have their own line of products, too. Reuzel is here to make sure that as styles change, the attitude remains the same.

If you get it, you get it
And if you don’t, you never will. Doesn’t bother us. But for those people who are ready to sculpt a style, write a story, and be part of a legacy… Well, welcome to the family.